FROM
THE EDITOR
This week, we’re broadcasting live from DesignCon – the conference that could. DesignCon may be just one of the multitude of almost nameless technology events that flow through silicon valley each year – certainly most of these are little more than not-so-well disguised marketing opportunities for their one-company sponsors or blatant money-making ploys for the event "hosts". DesignCon is different, however, and we kinda’ like it. Our latest feature explains.
Thanks for reading! If there's anything we can do to make our
publications more useful to you, please let us know at:
comments@ICJournal.com. If you'd rather sound off in public, please post your comments or questions in our new Journal Forums.
Kevin Morris – Editor in Chief
Techfocus Media, Inc.
|
EVENTS & ANNOUNCEMENTS
Open Verification Methodology Seminar Tour
Join Mentor Graphics and Cadence
- Planning for Verification
- Testbench Architecture
- Transaction-Level Modeling (TLM) in Verification
- Stimulus and Coverage
- Planning for Verification Reuse
- OVM Moving Forward and Beyond
San Diego, Austin, Boston, Ottawa, Israel, UK, San Jose
 More information and register here
|
|
|
|
DesignCon Steps it Up
Eye Candy for the Digital Designer
DesignCon is one of the few industry events that manage to be simultaneously broad and focused. The conference overview proudly proclaims, “DesignCon attracts engineering professionals from various levels and disciplines and represents many aspects of electronic design.” For a small-ish event, this would seem like a recipe for disaster. With topic categories ranging from signal integrity in multi-gigabit serial interconnect to power-aware design, test fixturing, and “business and engineering impacts,” you’d expect a program that leaps around from topic to topic like a kid with ADD manning the cable remote.
From all this, you’d think that DesignCon might be a bust, but it isn’t. Perhaps it’s something in the particular demographic that shows up here year after year. Maybe it’s because DesignCon isn’t anybody’s “flagship” event. For the companies that present and exhibit here, it’s always one of the “other” conferences and trade shows in which they participate. It certainly isn’t because of the ambiance presented by Santa Clara’s full-featured but somehow indescribably not-quite-right convention center. We attend a huge number of technology conferences and events held here each year, and the convention center seems to hang around each of them like a bad suit.
The “con” in this conference is a nod to connecting things, and these days a lot of things are connected by multi-gigabit serial interfaces. [more]
|
|
