Targeted Sponsorship
dominance made easy

If you want maximum impact for minimum budget, nothing beats Targeted Sponsorships in EE Journal.

Targeted Sponsorships focus on the audience segments you choose, and hit those targeted segments with optimized positioning on targeted pages (top, middle, and bottom banner ads and a text ad/link) in both the targeted channel e-mail newsletter(s) of your choice, and in the selected content areas of the EE Journal website, giving you a focused, dominant presence for your entire campaign.

Now for 2012, Targeted Sponsorships have been boosted with 15% more adviews and more precise targeting to any of our audience/content channels - delivering even more value for your budget. (Targeted Sponsorships replace our old "QuickPick" packages, but with lower cost, more adviews, and better targeting.)

What You Get

Each Targeted Sponsorship includes top, middle, and bottom banner placements plus a descriptive text ad/link in both the targeted channel e-mail newsletter(s) of your choice, and in the selected content areas of the EE Journal website. You get true dominance regardless of where on the page the viewer is going, or how they access our content. If they read our e-mail newsletter, you're there. If they come to our home page, you're there. If they come from a search engine directly to our articles, news stories, or forum topic, you're there as well. Even if they flow in from a social media site like facebook or twitter - your message is delivered, right alongside our audience-capturing content.

To be sure your budget is focused on the audience you want, your ads are matched with content pages on the topics you choose. You pick the topics from our list of targeting channels, and we deliver them in an optimized fashion.

You just choose the number of adviews that match your campaign goals and budget, and the web and newsletter targeting channels that best match your audience.  

Small (runs approximately one week, depending on targeting and traffic)

     25,000-50,000 adviews

Medium (runs approximately one month, depending on targeting and traffic)

     100,000-200,000 adviews

Large (runs approximately one quarter, depending on targeting and traffic)

     300,000-500,000 adviews

How do you know if your campaign is working? We give you a secure login to our ad server where you can monitor and track your campaign in real time and download results and reports, as well as assistance and training from a Techfocus Media Associate who will help you with any questions you may have.

What You Give Us (Specifications)

Targeted Sponsorships require four ads which run in both the e-mail newsletters and on the website. Each ad must be submitted in both e-mail and web forms. Popular third-party ad tags are supported for web. e-mail ads must be graphics only with a linking URL. (the URL may be a tracking link)

• IAB standard "Full Banner" (468x60) for the upper right location in the e-mail newsletter, and the upper right location on all pages of the website
• IAB standard "Large Rectangle" (336x280) for the main content area of the e-mail newsletter, and the main content area of all pages of the website
• IAB standard "Leaderboard" (728x90) for the bottom footer location in the e-mail newsletter, and the bottom footer location on all pages of the website
• Text Ad (500 characters or less with one link) for the "announcements" section of the e-mail newsletter and the main content area of all pages of the website

Each banner ad must be submitted as .jpg or .gif for the e-mail newsletter. For the e-mail, no rich media, flash, or third-party ad tags are supported. Animated .gif is OK, and click URLs may include tracking..

For the web, each banner may optionally be submitted in rich-media format (flash, etc.) and may be delivered using popular third-party ad server tags. For web ads, a backup .jpg or .gif ad is required for browsers (such as mobile browsers) that do not support rich media.

Ad materials are due one week prior to publication, and must be submitted to adcopy@techfocusmedia.com

* each of the four assets above should meet IAB banner ad standards

** each of the four assets above requires a target URL for click-thrus

*** for flash ads, please follow MFAA clickTAG specifications for click tracking

Targeting Channels and Newsletters

EE Journal offers content channels aimed at different design disciplines and different target market segments. Your targeted sponsorship includes both web and email ads.  The web ads may be targeted to any combination of our targeting channels, and the email ads may be run in your choice of our popular email newsletters. (listed below).

Targeting Channels: