Journal on Demand
your content marketing center
Journal on Demand (JoD) is the place to go if you want your white papers, videos, webcasts, app notes, data sheets, and other technical resources to be working for you 365 days per year.
Your engineering customers don't want to be looking for your technical assets between skateboarding dogs and family vacation photos, so maybe it's time to think about delivering your company's content marketing in a better-targeted, more professional setting. (Did you know that many technology companies still block access to YouTube and facebook? Sad, but true.)
With a Journal on Demand sponsorship, you'll be able to upload unlimited assets to a customized microsite where engineers can learn, watch, read, and go in-depth with your company's technical resources. What's more - you get full lead tracking capability so you can locate hot leads when they're hot - instead of waiting while they cool off in some giant database.
Best of all - Journal on Demand comes with massive amounts of promotion and advertising - at absolutely the lowest cost-per-adview offered by EE Journal. With a JoD sponsorship, your company's message will be visible all year long - on the front page of EE Journal, in hundreds of sidebars and special promo areas, and in every one of our Journal on Demand and Targeted Channel Newsletters.
What You Get
Your Journal on Demand sponsorship includes our unique, custom “smart microsite” landing page where your technical assets and messages are front-and-center. Your microsite features your banner ads, links to recent articles, news, and editorial coverage of your company, and abstracts of your downloadable assets. Your customers also have the opportunity to interact with you directly through comment/question boxes embedded on every page.
You may submit and accumulate an unlimited number of assets in our Journal on Demand library. Unlimited assets provide a rich opportunity to educate and interact with your customers at a much deeper level than conventional advertising or lead-generation products.
Your Journal on Demand sponsorship also includes a huge amount of advertising and promotion. Your featured assets (you may designate two each week) will be listed on the front page and in the newsletters of your selected publication, in the “on demand” section of that publication, and in our special “On Demand” newsletter. We also include generous helpings of bonus promotion including sidebar listings and numerous special promotions and other activities. Furthermore, each asset can be "channelized" so that it is displayed in the targeted content channels that appeal to the specific audience you're trying to reach.
Finally, your Journal on Demand sponsorship gets you access to our Journal on Demand interaction console that lets you monitor the interaction of registered visitors with your microsite and assets. Far more than simple lead download, you can see who is interested in which topics in real time, giving you true “hot lead” capability rather than a huge static list of leads of unknown quality. Journal on Demand lets you reach customers at the right time - when they’re making critical purchase and design decisions.
What You Give Us
Journal on Demand sponsorships require four ads which run both in your microsite and in various e-mail promotions. Each ad must be submitted in both e-mail and web forms. Popular third-party ad tags are supported for web. e-mail ads must be graphics only with a linking URL (the URL may be a tracking link, however).
- IAB standard “Full Banner” (468x60) for the upper right location in the microsite and in various locations in e-mail promotions
- IAB standard “Leaderboard” (728x90) for the bottom footer location in the microsite and in various e-mail promotions
- (optional) ads for the right column of microsite pages. There are two ad slots available and they may include any of:
- Video Banner Ad (up to 340x285, video must be remotely hosted on Vimeo, YouTube, Accela, or another approved service)
- Half Page Ad (300x600)
- Large Rectangle (336x280)
- Medium Rectangle (300x250)
- Wide Skyscraper (160x600)
- 3:1 Banner (new) (300x100)
Your Journal on Demand ads will run the entire duration of your sponsorship, and you may change them as often as once per week during your sponsorship.
You may submit as many as 10 new assets per month for the library (plus a bonus number when you first start Journal on Demand). Assets may include white papers, videos, webcasts, tutorials, app notes, web demos, or just about any technical resource you can deliver online.
PROMOTIONAL MATERIALS (Public - visible by all site visitors):
For each individual asset submitted (white paper, webcast link, video link, online demo, app note, tutorial, datasheet, etc.):
- (Required) Title
- (Required) Short abstract (less than 500 characters to be used in promotional listings - think of this as a text ad for your asset to entice people to view it)
- (Required)Long abstract (less than 500 words to be used on the info page for this asset)
- (Optional)Author/speaker info:
- brief bio (<100 words)
- (Optional) Large Rectangle ad banner.jpg, .gif, or .swf (with .gif/.jpg backup) promoting this asset. (for an extra charge, this ad can be used for additional promotion for the asset - run-of-site in the "on demand" banner zones, or featured in the "on demand" section of weekly newsletters.
All of the above PROMOTIONAL MATERIALS will be visible to ALL site visitors.
ASSET (Private - visible only by registered users):
The actual asset can be any of:
- documents (white papers, app notes, datasheets, etc.): .pdf files
- streaming media (webcasts, videos, demos, etc.): URL of asset hosted at another location, or html for "in place" playback.
The ASSET will only be visible to registered On Demand viewers.
All materials for each asset should be submitted together, in a single e-mail to email@example.com. It takes 1-2 working days for an asset to be posted on the site.
What it Costs
Journal on Demand sponsorships are priced on a quarterly or annual basis:
Annual Sponsorship: $3500 per month
Quarterly Sponsorship: $4000 per month
Uninterrupted renewals retain the entire asset collection from previous sponsorships, so by renewing you can grow your Journal on Demand library to an unlimited number of assets.