Chalk Talk Webcasts
Chalk Talk webcasts are a unique concept pioneered by Techfocus Media. They combine the large audience loyalty of a popular ongoing series with the lead-generation and education power of your company's best presenters and topics.
Everybody knows that the key to successful content marketing is high-quality, engaging content - distributed to an attentive, relevant audience.
Now in their sixth year, Chalk Talk webcasts have built a huge following among engineers. Hosted by Techfocus Media's Amelia Dalton, each episode begins on Amelia's chalkboard where she scribbles notes and draws diagrams while delivering a short, witty introduction to your technical topic. She then introduces your speaker and conducts a question-and-answer style interview throughout your presentation.
Chalk Talks have built an enthusiastic, loyal audience with thousands of viewers watching each episode - delivered in streaming HD to web browsers, mobile devices, and tablets. The casual, humorous style, interview format, and high-quality production keep the audience engaged and interested in your topic. Our well-tuned audience engagement mechanisms make sure that you can identify the hot leads for the entire year of your Chalk Talk On Demand run.
What you Get
Your Chalk Talk sponsorship includes a full episode of our popular series - dedicated exclusively to you. Your Chalk Talk will be available on demand for an entire year, and includes massive promotion to attract viewers to hear your message.
First, we fly to your location and record your presenter in a no-pressure, calm environment. All you need is a PowerPoint deck, a person to present it, and an hour or two in your own conference room. We handle the rest.
Our professional audio editor will make your presenter sound great, cleaning out all the “ums” and “uhs” and giving you unlimited “do overs” so that your message is clear and professional. We’ll craft a clever and funny intro on Amelia’s famous Chalk Talk chalkboard - to engage the audience and set the tone for the presentation. We’ll turn your presentation into an interactive “interview” format between Amelia and your presenter, and we’ll spice it up with real-time animations to hold the audience’s interest and to focus their attention on the points that matter most.
After we complete post-production, we’ll send you a proof link to make sure everything turned out all right. Then, your Chalk Talk will go live - with massive promotion including listings and banner ads in our weekly newsletters, promotion on the front page and content pages of our websites, social media broadcasts, and an optional dedicated e-mail blast.
Each Chalk Talk also includes linking and hosting to one “more info” asset such as an accompanying white paper, datasheet, or demo download. These assets dramatically improve your lead qualification.
You also get access to a Journal on Demand interaction console that lets you monitor the interaction of registered visitors with your Chalk Talk and bonus asset. You can download leads in real time and follow-up while the opportunity is still hot. Visitors can also interact with you directly through a question/comment box embedded in the Chalk Talk landing page.
What You Give Us
Chalk Talks are the easiest game in town for high-quality webcasts. All you need is a PowerPoint deck, a presenter, and an hour or two in your own conference room. We do the rest.
It’s that easy.
What it Costs
Chalk Talks run on-demand for one year and include full production, promotion, hosting, and lead/interaction capture: $10,000