Advertising & Content Marketing
Techfocus Media 2013
Targeted Sponsorship - Dominance Made Easy
If you want maximum impact for minimum budget, nothing beats Targeted Sponsorships in EE Journal.
Targeted Sponsorships focus on the audience segments you choose, and hit those targeted segments with optimized positioning on targeted pages (top, middle, and bottom banner ads and a text ad/link) in both the targeted channel e-mail newsletter of your choice, and in the selected content areas of the EE Journal website, giving you a focused, dominant presence for your entire campaign.
Now, for 2013, Targeteted Sponsorships have been boosted with 15% more adviews and more precise targeting to any of our audience/content channels - delivering even more value for your budget.
Journal on Demand - Your Content Marketing Center
Journal on Demand (JoD) is the place to go if you want your white papers, videos, webcasts, app notes, data sheets, and other technical resources to be working for you 365 days per year.
Your engineering customers don't want to be looking for your technical assets between skateboarding dogs and family vacation photos, so maybe it's time to think about delivering your company's content marketing in a better-targeted, more professional setting. (Did you know that many technology companies still block access to YouTube and facebook? Sad, but true.)
With a Journal on Demand sponsorship, you'll be able to upload unlimited assets to a customized microsite where engineers can learn, watch, read, and go in-depth with your company's technical resources. What's more - you get full lead tracking capability so you can locate hot leads when they're hot - instead of waiting while they cool off in some giant database.
Best of all - Journal on Demand comes with massive amounts of promotion and advertising - at absolutely the lowest cost-per-adview offered by EE Journal. With a JoD sponsorship, your company's message will be visible all year long - on the front page of EE Journal, in hundreds of sidebars and special promo areas, and in every one of our Journal on Demand and Targeted Channel Newsletters.
Chalk Talk Webcasts - High Performance Content Marketing
Chalk Talk webcasts are a unique concept pioneered by Techfocus Media. They combine the large audience loyalty of a popular ongoing series with the lead-generation and education power of your company's best presenters and topics.
Everybody knows that the key to successful content marketing is high-quality, engaging content - distributed to an attentive, relevant audience.
Now in their sixth year, Chalk Talk webcasts have built a huge following among engineers. Hosted by Techfocus Media's Amelia Dalton, each episode begins on Amelia's chalkboard where she scribbles notes and draws diagrams while delivering a short, witty introduction to your technical topic. She then introduces your speaker and conducts a question-and-answer style interview throughout your presentation.
Chalk Talks have built an enthusiastic, loyal audience with thousands of viewers watching each episode - delivered in streaming HD to web browsers, mobile devices, and tablets. The casual, humorous style, interview format, and high-quality production keep the audience engaged and interested in your topic. Our well-tuned audience engagement mechanisms make sure that you can identify the hot leads for the entire year of your Chalk Talk On Demand run.
Run of Site Web Banner Advertising
For 2013 EE Journal has added even more ad sizes - the most supported in the industry, and has dramatically reduced prices for banner campaigns. Our traffic has increased, and we're passing the benefits directly on to you in the form of reduced prices for run-of-site advertising.
However, for most campaigns we recommend "Targeted Sponsorships" (above) rather than regular run-of-site banners. If you have specific size requirements, we'll sell you run-of-site, but trust us, Targeted Sponsorships will get more reach, higher response rates, and a lower cost.