Embedded

January 13, 2012

Pay No Attention to The Man Behind the Curtain

The Gritty PR Underbelly of CES

by Amelia Dalton

In this week’s Fish Fry (brought to you by Altera), I investigate some of the not so fabulous behind-the-scenes action that happens in the ramp up for the Consumer Electronics Show. I check out a curious press release retraction, why headphone maker Klipsch is gunning for counterfeiters in China, and how HzO will save the world’s electronics...one nano-scale skin at a time.

I have a MAX V CPLD Development Kit to send your way this week courtesy of Altera, but you’ll have to tune in to find out how to win.

Channels

Consumer Electronics. Embedded. FPGA. Mobile.

 

Watch Previous Fish Frys

Fish Fry Executive Interviews

Moshe Gavrielov, CEO - Xilinx

John Bruggeman, Former CMO - Cadence Design Systems

Darrin Billerbeck, CEO - Lattice Semiconductor

Lauro Rizzatti, Vice President of Marketing, EVE

Bill Neifert, CTO - Carbon Design Systems

Sean Dart, CEO - Forte Design Systems

Kapil Shankar, CEO - SiliconBlue

Andy Pease, CEO - QuickLogic

Rajeev Madhavan, CEO - Magma 

Paul Kocher, President - Cryptography Research Inc.


Fish Fry Links - January 13, 2012

More Information about HzO

Demonstration of HzO WaterBlock technology

More Information about Klipsch headphones

Klipsch Group, Inc. Pursues Legal Action Against 23 Alleged Headphone Counterfeiters

More information about Altera's MAX V CPLD Development Kit

Comments:


amelia

Total Posts: 114
Joined: Apr 2009

Posted on January 13, 2012 at 5:52 PM

There are conference ramp-ups and then there is the CES ramp-up...in this week's Fish Fry, I check out some of the not so fabulous gritty bits from the CES marketing machine...and I give away a MAX V CPLD Development Kit courtesy of Altera and you can win if you tell me what architecture is Max V based on?

Parag

Total Posts: 18
Joined: Nov 2010

Posted on January 13, 2012 at 6:38 PM

So altera'a humkkhnkhn... "Speak loudly"

So ALTERA'S MAX V CPLD is based on LUT Architecture called Look Up Table based LAB (Logic Array Block). smiling

Are you coming to RTECC-MEDS Confs at Santa Clara, CA.

Thank you
Parag Dave

codonell

Total Posts: 2
Joined: Dec 2011

Posted on January 13, 2012 at 7:16 PM

The *real* secret of Alera's MAX V CPLD is that it's based on a low-cost, low-power, non-volatile architecture! smiling

How long have CPLDs been storing configuration information in FLASH and running from an SRAM copy? I've been out of the loop for too long...

bing

Total Posts:
Joined: Dec 2010

Posted on January 13, 2012 at 7:35 PM

The secret sauce in the Altera MAX V CPLD is the non-volatile architechture.

brian_onn@hotmail.com

Total Posts:
Joined: Nov 2009

Posted on January 13, 2012 at 9:09 PM

The secret is that the Max V CPLD thinks its an FPGA, with high-speed global interconnects, PLLs, onchip memory and oscillator blocks.

These features are commonly found on more costly FPGA devices, but the space saving architecture employed in the MAX V family has allowed Altera to include these features in a CPLD family.

Max V CPLDs also offer up to 50% lower total power than other CPLD solutions and can often run off a single voltage supply.

neonknight1

Total Posts:
Joined: Dec 2010

Posted on January 14, 2012 at 9:58 AM

Price. Programmable logic isn't just for prototyping and small series. It can be used for final mass-production products.

Compare it with MCU. There is no 300MHz MCU for that money. Speed.

Example: boot your design fast from flash/ROM with CPLD, but who gonna boot CPLD? Yeah, flash on chip. Even there is some for me.

But real secret of MAX CPLD and why it should be best friend of every hardware engineer is performance predictability and simplified design. All that MultiTrack interconnect, LABs, LUTs, local interconnect, carry chains are made for simple routing and fast compilation, just to make easier life for us designers. Those who ever work with FPGAs knows horror of "It failed timing constrain". Software cannot be smarter when hardware is dumb.

Sherifkamel

Total Posts: 11
Joined: Dec 2010

Posted on January 18, 2012 at 7:37 AM

MAX V devices contain a two-dimensional row- and column-based architecture to
implement custom logic. Row and column interconnects provide signal interconnects
between the logic array blocks (LABs)

salmansheikh

Total Posts:
Joined: Apr 2010

Posted on January 18, 2012 at 9:52 AM

It has a non-volatile architecture and a two-dimensional row, column-based architecture connecting Logic Array Blocks (LABs).

kmathis71

Total Posts: 2
Joined: Sep 2010

Posted on January 18, 2012 at 2:54 PM

The Altera MAX V architecture is loaded with "Awesome (tm)". By building the CPLD with "Awesome (tm)", Altera has been able to produce a device with unparalleled coolness. Even their FPGAs are envious. Well, only the older FPGAs, because the Cyclone V, Arria V, Stratix V devices are also filled with "Awesome (tm)".

Oh, wait...this post isn't sponsored...


The Altera site says:

The groundbreaking MAX V CPLD architecture (Figure 1) includes an array of logic elements (LEs grouped in logic array blocks (LABs)), memory resources (non-volatile flash and LE RAM), digital PLLs, global signals (clocks or control signals), and a generous amount of user I/Os. The MultiTrack interconnect is designed to maximize performance and minimize power by using the most efficient, direct connection from input to logic to output. Find more details about the MAX V architecture in the MAX V Device Family Data Sheet (PDF).


Kevin M.
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